Minimalism meets SoHo chic in this former dry-goods depot, where cast-iron columns and tin tiles grace the streamlined lobby and the intimate bar harbors a hidden grotto room. Design is the key: stark showers with dual chrome fixtures; signature copper-plated doors; elevators lined with tin-ceiling material; stereo systems plus CDs by local musicians and complimentary Louisiana wildflowers in every room; photos by local artists.

Among the many area dining options is the popular Lemon Grass Restaurant, which features fine French-Vietnamese dining, a half-block away in Loft's companion hotel, the International House. The Loft's guests can also use the International's 24-hour fitness facility.

Decorated in something called "utilitarian chic," loft- style guest rooms, similar to the ones found in New York City's SoHo, combined with existing architectural artifacts with high-tech furnishings and cutting-edge design. They feature floor-to-ceiling wireless Internet services, five-speaker surround stereo systems, extra-large bathrooms, spa-like facilities, fancy Aveda bath products and acclaimed Agape "spoon" bathtubs perfect for wallowing.

Located 12 miles from New Orleans International Airport, the upscale Loft 523, by emphasizing contemporary design, caters to the entertainment industry. Popular entertainers may show up in the elevator, because Loft 523 has distinguished itself with its rarefied, private accommodations.